Project co-financed by the European Union

 
Description of the project
The project envisaged the company’s participation in the international fair in Cologne on 12-16 March 2019 with the aim of creating new contacts with international customers for the distribution of the product and the increase in export turnover.
The company is currently investing on the international market with the help of a TEM for the specific purpose of improving its internal functions for the internationalization process and of acquiring, with appropriate marketing and customer research actions, new contacts with possible foreign customers .

Purpose
The activity carried out had its first response with the participation in the IDS fair in Cologne and was an opportunity both to have direct contacts with potential customers who have shown interest in our product over the course of the year, and to select and acquire new clientele. The Cologne Fair is the most important European international fair in the dental sector and is a practically essential step for companies wishing to open up on the foreign market and have adequate visibility.

Results
Against the investment, the establishment of new relationships with at least 3 – 4 customers is expected and assuming with good confidence an initial annual purchase per customer of about 1000 implants with relative prosthetic components, with a short-term prospect of an increase in foreign turnover from the current 3-4% to about 15-20%.

Financial support received
The project was financed with the contribution of the ERDF fund (European Regional Development Fund) – POR FESR LAZIO 2014-2020 for the amount of € 21,000